STIX
CULTURAL CURRENCY
My deep connection and understanding of cultures, subcultures and emerging trends has taken startups and legacy brands into scenes and relationships that drive deep brand affinity and long-lasting brand loyalty that can't be paid for.
I build brands that don’t just sell. They connect with culture and dominate the conversation, category, and consumers’ loyalty.
THE SECRET SAUCE
Capitalize on the moments. Moments are a huge emotional part of the human experience. They are tied to our memories, and they conjure up feelings of time and place.
They are what make us individuals. We all brush our teeth, comb our hair, choose music, make coffee in our own way. Every brand has an opportunity to go beyond just being a part of a consumer’s product options, and become a deeper part of their life - to become the thing that they rely on to enhance their spirit, the thing they tie memories to.
This type of brand love is what will take you from being just an option to becoming THE ONLY OPTION for your consumers.
This is how authenticity and a deep connection to culture will help you resonate years after your :30 TV commercial fades.
CAPABILITIES
Cultural brand architect, disruptor, and revenue accelerator with a proven track record of building movements, not just marketing campaigns.